100% Design is the largest and longest running contemporary design event for industry professionals in the UK, with 27,088 visitors in 2013 (ABC certified). First staged in 1995, the show has been run by leading independent publishing and events company Media 10 since 2012.

Staged over 20,000m2 at London's Earls Court Exhibition Centre, 100% Design is the commercial cornerstone event of the London Design Festival.

For 2014, 100% Design has developed 'Design Kaleidoscope' as the theme for the 20th edition of the show, reflecting the diversity and rich history of the UK's largest and longest running contemporary design event; The Kaleidoscope provides the inspiration across the show's campaign and will inform both the talks programme and hubs at the show.

A specially commissioned exhibition will take centre stage at the show, displaying a series of exceptional pieces that have been launched at 100% Design since the show was first staged in 1995. The design kaleidoscope exhibition will showcase design excellence in a unique installation, bringing product and visual impact to the show in 2014.

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