Much-loved Japanese luxury bathroom brand TOTO opened its first UK concept store in Clerkenwell in May 2010. Dedicated to displaying its revolutionary Total Bathroom philosophy and sophisticated products, the custom-built showspace allows UK visitors to discover why more than 30 million WASHLETs have been sold worldwide and to view the operational products integrated with TOTO's sleek new furniture collections in a stylish environment. The impressive 300 square-metre space was designed by Swiss architects MACH Architektur, who are renowned for their flexible and holistic approach to design, which perfectly embraces Japanese attention to detail. The use of traditional handcrafted materials steers the interior away from the standard showroom concept to create a synergy between the scale of the products and the display pavilions. In Japan, a bath is said to be where you cleanse your soul, not just your body, and the concept store reflects this bathing culture.

Founded in Japan in 1917, TOTO has a 900-strong team dedicated to research and development. A pioneer in innovative bathroom culture, TOTO's philosophy is about good design and clean living.