IFDM is the largest diffusion newspaper in the Luxury & Design world.
It is a publication that solidly represents and promotes the excellence and creative inspiration of furniture, through the participation at the most authoritative international trade fairs.
The newspaper, which is freely and extensively distributed to the visitors at these events, thus becomes a strong and effective sounding board for the exhibiting companies. It serves to amplify and reinforce the companies’ statements about their production offer and location at the trade fair, while also directing visitors to the stands that interest them the most. For the companies which are not present at the fair but still consider the market interesting and are looking for effective visibility at an event where important people in the industry meet, IFDM acts as an extraordinary showcase.
Confirming its international vocation, each edition of the publication is bilingual, ensuring for the most effective understanding of the content within the countries where it is distributed, and thus guaranteeing for accurate and effective communication.
For the past five years, during the Salone del Mobile in Milan, IFDM Room Service has been very well received. It is an initiative that sees the availability of the newspaper in the lobby and rooms of prestigious hotels in Milan. The hotels thus become a focused distribution channel which reach a motivated target audience that is interested in the world of furniture and design news.
In addition to its distribution at trade fairs, the free publication is mailed to a large number of companies, retailers, architectural and design studios, and press offices in the days immediately following the important event.