New look for #CDW2017

Clerkenwell Design Week has taken a bold new direction for the festival’s 2017 creative campaign. The new visual identity aims to bring to life the excitement behind one of the UK’s key design calendar moments – reflected in its ranking as the no. 1 UK design event on Dezeen’s 2016 Hot List.

Developed by Media 10 in association with design journalist and copywriter Dominic Lutyens, the striking and contemporary projected typographic treatment fully embraces CDW’s core brand colour: hot pink with a tongue in cheek approach embodying both the heritage of the area as well as the diverse content of the event.