Voice of Colour to bring immersive VR experience to Clerkenwell
New to the UK, the inspirational Voice of Colour colour palette will be brought to life through a virtual reality installation at Brewhouse Yard, during Clerkenwell Design Week 2017.
Created by global design experts, the Voice of Colour palette brings the latest colour trends to Johnstone’s Trade – a leading decorative paint brand.
Throughout the event, the pop-up virtual reality showroom will give visitors the chance to explore the new Voice of Colour palette. The four colour themes and stories featured in the Pendulum 2017 trends guide – Biocentric, I’mpower, Essence and Hourglass – will be showcased throughout the installation, providing insight into the palette’s creation. Attendees will also be able to put their artistic skills to the test and create virtual masterpieces where colour will be brought to life.
In addition, Johnstone’s Trade will be showcasing its new NBS software for architects in a dedicated chill-out zone in the Voice of Colour pod. Experts will be on hand to discuss the benefits of the NBS Building master file, which identifies the most suitable painting and coating products for any project. The software provides detailed guidance on preparation and application, and helps specifiers build comprehensive specifications quickly and easily.
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