Scandinavian Business Seating relaunch as Flokk

CDW showroom partner Scandinavian Business Seating has announced a new name – Flokk, for its house of brands HAG, RH, RBM, BMA and OFFECCT. The move comes ten years on from the group being formed and spells exciting times ahead.

Norwegian for herd or flock, a Flokk is synonymous with a group, defined by a common idea or goal. The name is inspired by the group’s collection of strong brands, but also how they work and interact socially in general.

The rebrand marks the first in a series of strategic acquisitions, according to CEO Lars Ivar Røiri, and the broadening of the group’s product range from seating to a wide range of furnishing.

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