Founded in 2017 by father-and-son team Steffen and Tim Petzold, BOX17 arrives in London with a clear mission: to provide high-performance acoustic sanctuaries that bridge the gap between industrial precision and human-centric design. Unlike many in the sector, BOX17 is a true "A to Z" manufacturer. Every booth is developed, engineered, and produced under one roof at the company’s state-of-the-art 5,000 m² facility in Poznań, Poland. This vertical integration allows for total control over quality, technical innovation, and a zero-landfill production policy that ensures over 50% of every booth is composed of recycled materials.

The CDW 2026 showcase will be headlined by the Cube 1 Stand, the recent winner of the 2025 BIG SEE Product Design Award. Representing the brand’s "rising star," the Cube 1 features a biophilic design language, utilizing natural wood accents and premium wool felt to create a warm, sensory refuge for deep focus. Alongside it, BOX17 will present the Box 4 flagship, a versatile solution that functions as both a high-stakes micro-office and an intimate meeting space for four, boasting laboratory-verified Class B acoustic performance.

Beyond the hardware, BOX17 introduces a dealer-first business model to the UK. By eliminating middlemen and leveraging local European supply chains, the company offers a cohesive product family that simplifies the specification process for architects and furniture partners. Featuring patented magnetic coupling systems for tool-free assembly and intelligent "push-pull" ventilation, BOX17’s solutions are engineered to be lasting assets—modular, mobile, and ready to evolve with the modern, hybrid workspace.