METAMORPHOSIS – THE UNSEEN IS THE REAL STORY: A CAPTIVATING JOURNEY THROUGH PERCEPTION AND TRANSFORMATION AT THE ICG GALLERY
Inside the Clerkenwell showroom, this metamorphosis unfolds through an immersive culinary experience divided into four sensory “stations”: eyes, ears, heart, and alchemy. Food becomes more
than nourishment—it’s a playful experience for the senses. It stimulates the eyes, plays with textures and sounds, uncovers hidden emotions, and envelops guests in the magic of transformation, guided
by the hands of an alchemist-chef.
Following its successful debut at Milan’s Fuorisalone, the ICG Gallery will present Alchimia & Iris Ceramica Group to the UK market for the first time. Developed by VBH, this cutting-edge technology is fully compatible with the Group’s ceramic surfaces and redefines interior design. The innovation allows ceramic slabs to seamlessly conceal and reveal screens and audio-video systems,
transforming the surface into a monitor and sound diffuser. At first glance invisible, this integrated solution brings to life a ceramic material in constant metamorphosis—ready to unveil entirely new
dimensions of experience.