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Exhibitor Press Releases

Reloaded: Diesel Living with Iris Ceramica

Reloaded: Diesel Living with Iris Ceramica

IRIS CERAMICA GROUP Stand: IRIS CERAMICA GROUP

Diesel’s disruptive attitude clearly emerges in a strong design that translates into a palette of more layered, “pop” colours and textures, in which ceramics become a means of expression able to blend design and fashion thanks to Iris Ceramica’s technological know-how.


Previewed at the Fuorisalone and now at Clerkenwell Design Week, “Reloaded” comes in two colourblocks: textured mood-boards combining the large slab production technology with conventional ceramics, creating a composition of highly structured pop surfaces. The DYS – Design Your Slabs – technology further amplifies their creative potential, making each composition unique and personal.  


The new proposals, designed under the creative direction of Glenn Martens in collaboration with Controvento, are part of the whole Diesel Living with Iris Ceramica project, enhancing the expressive language with an even more contemporary identity, celebrating craftsmanship and playful creativity infused with Diesel Living’s signature pop energy. Materials and techniques merge seamlessly to create bold, original, and immersive designs.

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