Segment is a fun, creative collection of handpainted graphics in a multitude of colours, digitally printed onto 100% recycled cotton from the fashion industry.

The designs were originally hand-painted using watercolours giving the prints a softer, organic edge, while an expressive palette of playful yet ontrend colour combinations find balance with classic neutral shades.

Using recycled cotton reduces the number of raw materials needed to make new fabrics, helping to conserve natural resources. It also reduces the amount of waste that goes into landfill, and as recycled cotton is often made from high-quality, pre-consumer waste the cloth is just as soft and durable as regular cotton.

All designs have been pigment printed, pigment dyes are more eco-friendly than traditional printing as the water used in the dye is constantly recycled and no harmful chemicals are used.