The brand’s showroom, in the heart of Clerkenwell on Turnmill Street, will undergo a major refit for the festival, presenting the stylish new M-Line range as well as the recycled washbasin collection, an updated working tap display and new tile collections.

Following a warm reception at INTERNI CROSS VISION at this year’s Milan Design Week, a new version of ‘Re-Ceramic’, designed especially for the London showroom, explores the theme of waste reuse and recycling. Through the transformative process of ceramics manufacturing, the installation articulates a narrative that bridges the gap between the raw, non-uniform essence of recycled materials and their metamorphosis into functional and aesthetic products.

Tom Dixon elaborates, “This installation is a narrative journey through the recycling process. Utilising the casting technique, we immerse the viewer in the transformative journey of ceramics from ‘primordial mud’ to durable, functional art.”

A centrepiece of ‘Re-Ceramic’ is the representation of an innovative ceramic process that almost entirely utilises recycled ceramic waste, illustrated with pieces from the Liquid collection by Tom Dixon. This represents a significant leap in sustainable design, featuring the world’s first washbasin crafted from nearly 100% recycled materials. This approach not only showcases VitrA’s commitment to environmental stewardship but also sets a new standard for the industry.

*The entire basin is produced from nearly 100% recycled waste materials that are generated and disposed of during the ceramic sanitaryware manufacturing process.