With the “SensiTerre" collection, designed by Matteo Thun and Benedetto Fasciana, Florim elevates the aesthetic potential of a timeless material, an extraordinary expression of Italian craftsmanship. This collection sparks a dialogue between the excellence of handmade artistry and the new frontiers of Industry 4.0. The world of clays is re-explored and reinterpreted, evolving from a craft dimension to an architectural one. The primordial allure of clay becomes a powerful expressive force in service of design.