If you talk to any occupational physician or ergonomists, you always hear the same thing, people are not designed for sitting, and because of this, industrialised nations are amongst those most commonly affected by back pain. The primary cause of back pain stems from sitting incorrectly or for extended periods. This places undue strain on the back, as sitting is an unnatural posture—our bodies are fundamentally designed for standing. Recognising this, FreeFlow’s innovative design focuses on user well-being, addressing the core question: how can people sit better for longer?