Portable Personas are a series of wireless light bulbs extended from the original “What if light bulbs have personalities what would they be like?”.

These new products allow users to place them in places that are not bound to an electric socket. Put them in your garden or on a car dashboard.

CHOISI employs design-methods that create deeper layers of meaningful semantics that most mass-produced products lack. By adding layers of emotional-value a product’s life span can outlast its price and basic utilitarian value.

The longer a product is used we slow down the rate of which products are thrown away, lessening the environmental impact.