The Rotational Brick(TM) can be positioned at any angle relative to the last whilst maintaining a plumb wall, meaning structures with fantastically curved and intricate footprints can be easily realised.
The geometry allows secondary walls to be locked into the principal wall without breaking brick-bond, reducing time, cutting and waste. 

In their attractive open-weave state the bricks are especially suited to landscaping, with the negative spaces acting as a conduit for dappled sunlight, fresh air and planting.

The gap between the bricks, -while allowing secondary walls to be easily tied in without breaking the brick bond- also takes a complimentary bracket system. 
This system allows walls to be (vertically) clad insulated and boarded using common methods, creating truly unique weather-tight buildings with ease.

Technical

The efficient geometry uses up to 52% les material per m2 of wall compared with a solid 4" brick wall. Making even the concrete version low carbon by design. 
At Clerkenwell design week I'll be showcasing a new cement free version, which is the future direction this fledgling company is aiming.

The bricks are 95mm wide to line through with internal blockwork/studwork, meaning they can also be a curved addition to a standard build.
They are 70mm deep so as to course with standard brick/blockwork using a thin 5mm (gun laid) mortar bed. 
The holes through the bricks allow them to be rodded to foundations using non ferrous rods where engineer designs dictate.
These holes also allow bricks to be staked together in low load applications, thus in certain cases avoiding the need for mortar altogether.

The Rotational brick mission is to: 

"free the built world from the tyranny of straight lines"