As an industry, Danish design stands on the shoulders of giants. The ‘DanishModern’ and ‘Danish Design’ concepts are world-famous for their craftsmanship, timelessness, quality, functionality and not least design forhuman needs. These ideals are finding new relevance today as a focus onsustainability and circularity motivates both designers and consumers.
Conscious choices to be creative with repurposed materials are an explicitambition for Danish creatives as well as a crucial step towards sustainability.Upcycling and responsible innovations make Danish designs internationalfrontrunners to widespread acclaim.
“Designing for Sustainability by Denmark” is a Danish design collaborative atPaxton Locher House in Clerkenwell which has been transformed into acurated space with 7 Danish design companies organised by SMEdenmark andthe Royal Danish Embassy in London.
The brands have been carefully selected with sustainability in mind to illustratethe 6 R’s of sustainability for manufacturing; Reduce, Reuse, Recycle, Recovery,Redesign and Remanufacture.
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