Made with Alusid, Principle is our new wall tile. It represents a huge step forward for the industry, as a mass produced high recycled content wall tile made in standard production. Every square metre of Principle diverts 8kg of waste from landfill.
With a body made entirely from by-products of other manufacturing processes – tile dust and tableware production sludge – and recycled glass and ceramic, the tile has a total recycled content of 91.3%. The materials used for Principle's production are locally sourced to its manufacturing site in Spain.