25 years since the inception of the UK's first dedicated design trade exhibition, 100% Design moves into a new phase in 2020 and launches Design London at a brand new, state-of-the-art venue: Magazine London.

Situated at the heart of a dynamic new Design District, the show will offer visitors unrivalled transport links during London Design Festival with direct access via cable car, boat, plane, bus, car and tube. The renowned area is set to flourish, redefining itself as a new type of London with a bourgeoning community of over 1800 creatives. With Design London at its centre and brimming with festival-like content, the visitor experience will be enhanced and propel the area into the forefront as an unmissable destination on the global design scene. The highly anticipated district fuelled by creativity and defined by a distinct community feel provides the perfect backdrop for what's set to be a stand out event.

Design London - the future of 100% Design, is a celebration and a direct reflection of the capital’s profound influence over A&D specification globally and presents a new and enhanced proposition for the industry. The inaugural event will feature unrivalled content and a highly curated selection of the most sought-after design brands alongside a wealth of emerging talent, creating an essential platform for those looking to source new products and meet brands during London Design Festival.

Find out more www.designlondon.co.uk