Not Another Chair make their debut

Launching at British Collection during CDW, Not Another Chair is a young British manufacturer focused on inventing and renewing furniture typologies which transcend commercial and domestic environments.

Not Another Chair was born out of founder Samuel Pettersen’s desire to progress his career by launching his own company having spent the last decade gaining a wealth of experience in furniture design and manufacturing.

Setting up his own furniture design company is the realisation of a dream for Sam. With a limited amount of initial financial backing, Sam was able to invest in prototypes as well as to secure exhibition space during Clerkenwell design week 2019. With just 9 months to realise his ambition before the exhibition, Sam has committed both his time and money to this personal endeavour.

The exhibition, held in the crypt of St James’s Church, sets out to showcase new products which explore manufacturing methods and the meeting of materials. The carefully curated debut collection by Not Another Chair introduces the world to well proportioned, playful and functional creations designed to enrich homes and offices whist enhancing lives.