Once Upon A Time – Passing Alley

Once Upon A Time draws on the rich and sometimes dark historical tales of Clerkenwell, from wife sales to prison bombings. Working in collaboration with UAL Chelsea College of Arts, BA Graphic Design Communication students were tasked with presenting a series of graphical vinyl designs to bring the stories to life during CDW’s 10th edition.

More than 50 design ideas were presented and seven winning entries were selected by a judging panel including; Max Fraser, CDW Content Editor, Priya Khanchandani, ICON Editor and David Barnett, Chelsea College of Art Course Leader, BA Graphic Design Communication.

Below we highlight the entries received for one of our locations, Passing Alley and highlight the history of the area.

You can see all winning entries here.

Location Three – Passing Alley

Officially known as the Passing Alley, generally called the Pissing Alley (can you guess why?), was one of many surviving alleys to be found throughout the area.

Katie Patton


Emmy Lim Hon


Eve Jones


Federico Tear


Imogen McNally


Megan Williams 


Jordan Hall


Maxim Cook


Sam Rawbone


Winning Entry – Rory Brown