Once Upon A Time – Smithfield Market

Once Upon A Time draws on the rich and sometimes dark historical tales of Clerkenwell, from wife sales to prison bombings. Working in collaboration with UAL Chelsea College of Arts, BA Graphic Design Communication students were tasked with presenting a series of graphical vinyl designs to bring the stories to life during CDW’s 10th edition.

More than 50 design ideas were presented and seven winning entries were selected by a judging panel including; Max Fraser, CDW Content Editor, Priya Khanchandani, ICON Editor and David Barnett, Chelsea College of Art Course Leader, BA Graphic Design Communication.

Below we highlight the entries received for one of our locations, Smithfield Market and highlight the history of the area.

You can see all winning entries here.

Location Two – Smithfield Market 

Smithfield Market is the only remaining wholesale market in Central London, which is open to the public. The name Smithfield derives from the original name for the flat area – “smoothfield”.

Over the centuries, the market has expanded, introducing slaughterhouses and other trades linked to butchery. There was a livestock market in Smithfield since at least 1146, which closed in 1855 due to the location causing too many problems.

The current meat market was built in 1968 by Horace Jones who also designed Leadenhall and Billingsgate markets and Tower Bridge.

By the late 18th – early 19th century, the market was also a venue for wife sales. A quick and easy way to end a marriage when divorce almost impossible.

By the mid-19th century thousands of animals a day were being driven through the streets of what was by then the world’s largest city and, in the words of Charles Dickens, the area was “ankle deep in filth and mire”.

Libby Bobe


Frederick Stisted


Louise Johnson


Sophie Sammon


Pengsheng Zheng


Cindy Liao 


Femi Williams


Winning Entry – Carrie Maxwell