Peel to reveal 100% Design’s new visual identity

During #CDW2018, 100% Design will be revealing a refreshed visual identity to coincide with exciting changes for this year. Head over to Clerkenwell Close and uncover the golden 100% Design logo to get your hands on a £100 Conran gift voucher. Don’t forget to share your pictures and videos using #100Design.

Whilst you’re there, take a look at Reform, part of CDW Presents. Polystyrene is one of the most sustainable materials as it can be endlessly recycled. CDW Content Editor Max Fraser says, “Polystyrene is considered one of the ‘bad’ materials of our time as it can’t be recycled through regular municipal recycling schemes. However, if the material is sent back to the manufacturer, it is 100% recyclable (98% of it is air). So we are commissioning these beacons at CDW with their end-of life destination fully diverted from landfill.”

The sculptures will be produced by Bakers Patterns who specialise in polystyrene model making and manufacturing, having worked with leading designers from Zaha Hadid, Disney, Marvel & Antony Gormley.