PORCELANOSA Group is a global leader in the innovation, design, manufacture and distribution of interior design furniture. With more than 40 years’ experience, PORCELANOSA is present in 150 countries worldwide. Uncompromising on quality, PORCELANOSA produce, market and deliver tiles, kitchen and bathroom products to more than 400 company owned showrooms, distribution centres and independent retailers. Production diversification has played a key role in the growth of a business group that started off with the production of a single product: ceramic tiles. Today, the Group’s eight companies offer a wide product range that includes lifestyle and kitchen and bathroom equipment as well as advanced building solutions for contemporary architecture. For our second collaboration, we have teamed up with Jestico + Whiles to create an immersive experience. Located in Sutton Yard, Pareidolia explores concepts of movement, memory and pattern with a large digitally fabricated installation made of KRIONTM, PORCELANOSA’s own solid surface material.