Anna King is the CEO and Founder of INFORMARE, a specialist communications consultancy dedicated to the built environment. Headquartered in London, Informare supports a global client portfolio through partnerships across the UK, Europe, North America, the GCC region, and Australia, working with a wide range of stakeholders — from investors and developers to engineers, architects, building consultants, and manufacturers — reflecting the broad scope and influence of the sector.

Anna began her career at WPP and has grown Informare into a trusted industry partner, representing best-in-class clients across the property sphere.

The company represents clients across the full spectrum of the built environment — from developers and occupiers to manufacturers — working exclusively with best-in-class professionals in every segment.

A regular contributor to the trade press, Anna is also a frequent speaker at industry events including the Workspace Design Show, Surface Design Show, and Top Drawer. She serves on the Design Guild Mark committee and is involved with IWFM Risings. Beyond her professional commitments, Anna is mother to Ella, Oscar and Zac, and is a passionate advocate and ambassador for a number of charities, including the Helen Bamber Foundation, 65 Degrees North, the Freddie Farmer Foundation, and Furnishing Futures.