Ashley is the Managing Director of Blue Moon Procurement, where she leads the firm's strategic direction and oversees end-to-end FF&E and OS&E project procurement deliverables. With a sharp eye for cost optimization and supplier relationship management, Ashley has built a reputation for delivering measurable value to clients across hotel, apart-hotel, luxury student accommodation & branded apartment sectors. Under her leadership, Blue Moon Procurement has become known for its open approach, ethical sourcing practices, and ability to navigate complex global supply chains while delivering on high-stakes construction programmes with precision.