Since 1997, Cristina Faedi has been in charge of promotional activities for Confindustria Ceramica (the Italian association of ceramics) and Cersaie (the most important international tradeshow for ceramic tile and sanitaryware). In this role, she is responsible for organising, coordinating, and realising the different promotional and marketing activities in Italy and abroad for the Italian ceramic tile, sanitaryware and tableware industries. She is extremely experienced in planning and organising international tradeshows, seminars, conferences, B2B events for architects, press conferences, advertising campaigns, media relations, cultural exhibits, international architecture and design contests and awards, and PR activities. Knowledgeable about new trends in ceramic design, she has delivered many speeches on the occasion of conferences and workshops in Italy and abroad.