Dean is a creative director with two decades of experience leading retail, office and hospitality design projects. Over the last 10 years, he has specialised in designing and delivering innovative flex office projects globally that have disrupted the traditional office. 

As the founder of the design consultancy brand I-AM.D.C, Dean aims to challenge the prevailing 'take, make, waste' mentality in the interior industry and embark on a journey to redefine his creative process by integrating circular principles into his work. 

At the heart of his approach is a unique belief that taking cues from nature can transform many hospitality and office environments from 'linear' waste-creating monoliths into sustainable and circular spaces by design. This transformation is achieved by rejecting 'fast furniture' and fleeting trends and incorporating desirable, lasting pieces that transcend mere functionality. Dean's ethos is about creating legacies that can be cherished, adapted, repaired, and repurposed for future generations. 

Dean's passion for moving beyond 'tick box' sustainability and his unwavering commitment to progress over perfection have positioned him as a trailblazer toward a more conscious future. Through I-AM.D.C, Dean crafts furniture and interior spaces that embody honesty and integrity, fostering a community committed to making circular design the norm.