Paul leads the Brand & Strategy team at Blacksheep, where he oversees the strategic direction and creative output to develop impactful and culturally relevant hospitality branding and brand experiences.

With over 30 years of extensive experience, Paul guides owners and operators through the complexities of branding. He has worked with luxury and lifestyle brands such as Autograph Collection, W Hotels, Hilton, Tribute Portfolio, TRIBE and Treehouse projects in London, Europe, the Middle East, and Asia Pacific.

His deep understanding of brand strategy, creation, and ideation for global hospitality brands allows Paul to deliver dynamic and thought-provoking branding.

This work drives brand awareness, advocacy, and value through his global perspective and local insights into 'People, Place, and Culture.' In addition to his role, Paul is a partner at Blacksheep and plays a crucial part in shaping the future of the creative design studio