With over 20 years’ experience in the packaging industry, working in manufacturing, design, with Proctor & Gamble and in food retail with Sainsbury’s, Marks and Spencer and Prêt, Paula joined the WWF in 2019 as part of the specialist technical team supporting the ambitious Tesco partnership. As a Senior Policy Adviser, she is involved in policy thinking relating to wider resources and waste issues including a global treaty to combat plastic pollution, supporting a shift to a circular economy and advocating for ambitious domestic policy measures to tackle the impacts of resource consumption. She played a leading role in influencing Government to adopt Greener UK’s priority amendment for the Resource and Waste chapter of the Environment Act. She is the current Chair of the Wildlife and Countryside Link’s Resources and Waste Working Group, an adviser on UKRI’s Smart Sustainable Plastic Packaging Fund and, most recently, was appointed to the pEPR Scheme Administrator Interim Steering Group as the joint eNGO representative.