Rona is a designer of products for people to use. A human-centric expert in product design development and product lifecycle
processes

Rona is a multidisciplinary designer, with a design philosophy rooted in cultural context and environmental sensitivity. Graduated with an MA in Industrial Design from the Scuola Politecnica di Design in Milan in 1999. After gaining significant experience at renowned design studios in Milan and London, she founded her own studio in London in 2006. Her approach to design is both democratic and deeply intentional, recognizing each project as a unique challenge to be solved on its own terms. She distils limitless possibilities into a singular, refined solution, always emphasizing the core values of the culture and environment in which she works. With a multicultural background and broad expertise, Rona’s work spans various fields—from high-end, tailor-made craftsmanship to industrial-scale production, creative direction, curatorial projects, and large-scale design installations. Her work is a dialogue between tradition and innovation, where honest design meets thoughtful execution.
Rona is the founder of Designers in the Middle and Kukka.