Sanjay Verma has served as the official sleep coach to the Swedish Olympic team since 2020. He specialises in helping people overcome sleep difficulties, poor sleep quality, and stress-related restlessness at night. Drawing on behaviour-change principles and inspired by CBT-I, he develops personalised plans that combine proven techniques with lifestyle guidance to improve sleep naturally. His approach focuses on practical strategies and sustainable habits that support long-term health and well-being.