The Furniture Makers Company has introduced the Design Guild Mark to reward excellence in the design of furniture in volume production. By the award of this Guild Mark for designs which meet the Company’s criteria, the designers will receive due recognition and the industry will be made more aware of the importance of investment in design. It will mark and reward the work of the finest designers working in Britain and the best of British designers working abroad. Numbered Design Guild Marks will be awarded to the designers of pieces or ranges of furniture in volume production for retail or contract sale which are judged to achieve excellence in respect of the criteria.
‘Awards like this are important, not only because they recognise the big challenge of innovation in the mass production sector of design where ideas can be affected by issues such as market price, but because they highlight to clients that their investment in design is money well-spent.’
Tom Lloyd, partner, Pearson Lloyd (Design Guild Mark Holder)