Newby Teas is proud to be the official Tea Partner for Clerkenwell Design Week 2018. Newby Teas will be serving complimentary cups of their award-winning teas to all visitors in the registration area at St John’s Square during CDW and spreading the word about the craft of fine tea.
A global company based in Clerkenwell’s creative quarter, Newby is proud to support and fuel the UK’s inspiring design community with the world’s finest teas and tisanes.
At Newby, quality is the number one priority. Using just the leaves of a single estate means standards can vary from year to year. That’s why only the finest leaves from a variety of tea gardens, picked at their most prime season, are selected. Expert tasters sample thousands of harvests, with their recommendations sent to founder and tea specialist, Mr Sethia. Only after he has personally tasted and approved each tea will it be ready to bear the Newby name.
When founding Newby Teas, Nirmal Sethia was determined to solve the problem of the negative impact on quality arising from the transport of tea. To this end, Newby’s world-leading, unique preservation, storage, blending and packing facility in Kolkata was designed, opening in 2005. Tea is shipped direct to the facility for preservation, blending and sealing. The facility is strategically located in the middle of all the tea growing regions, thus reducing transit time. Once at the facility, tea is sealed into Newby’s specially designed multi-layer packaging, ensuring that the tea inside arrives in the cup at its very best. The multi-functional protection keeps light, heat, moisture and odours at bay, all of which can adversely affect teas transported in less considered conditions.
Newby Teas is proud to have won 124 awards for its innovative products, including 49 from the prestigious Global Tea Championship, among them, many 1st-place honours for the exquisite Newby Silken Pyramids. Newby Tea’s packaging design is also the recipient of six awards.
Newby is a member of the Ethical Tea Partnership, a global organisation committed to improving the lives and environment of tea workers throughout the world and shares the ETP’s aims of making tea production better, fairer and more environmentally sustainable.