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Showroom & exhibitor handbook

Showroom & exhibitor handbook

Showroom & exhibitor handbook

Find out how to get the most out of your involvement in the festival

Welcome to your showroom & exhibitor handbook for Clerkenwell Design Week 2024: a quick-reference document to help you get the most out of your involvement in the festival.

You’ll find an overview of this year’s event, an outline of how we work to support and promote you, links to resources, those all important deadlines, alongside a list of suppliers we’re happy to recommend. 

Clerkenwell Design Week marks a specific moment in the calendar when the architecture and design community comes together to be inspired, network and make new connections. As organisers, we are here to advise and support you to deliver your CDW objectives, be it to draw an audience to your space, launch a product or host a particular event. We strongly encourage showrooms to stage quality and relevant content during the festival as a critical factor in achieving success. We are able to help develop content ideas, put you in touch with trusted suppliers or assist in developing marketing assets. The clearer you are on your objectives, the easier it is for us to help or advise on delivering them.

CDW checklist

With so much activity and exciting new content taking place during #CDW2024, it is key that you market your presence effectively to help you stand out from the crowd. Here are a few pointers:

1. Show guide listing and online profile

You will receive E-zone login details directly via email in order to upload all content. It is imperative that you complete both your show guide listing and online profile. CDW's website is the most up-to-date source of information for visitors before, during and after the show whilst the printed guide is a handy resource for visitors during and after the festival.

Show guide listing deadline: 22 March, 12pm
Online profile deadline: To be uploaded as soon as you receive your logins, this can be updated regularly

2. Showroom activity (showrooms only)

The programme is a huge part of CDW’s appeal. Interesting and relevant activity/events will draw visitors to your showroom and can include everything from talks, to workshops, product launches, parties and more. You can find some inspiration and ideas in the Programme section below. It is your responsibility to submit all showroom activity via the E-zone.

Showroom activity deadline for programme: 22 March, 12pm
Please note, any events submitted after this deadline will only appear on the online programme

3. Product launches

Provide concise information on any product launches you are planning during CDW. Try to let the marketing team know as early as possible as this is likely to secure more coverage.

4. Showroom assets (showrooms only)

You will be able to access the Exhibitor Manual via the E-zone where you can login and complete the Showroom Asset Request Form to order flags and window vinyl.

5. Forms & operational/logistical information

You will find all of the compulsory forms for your stand or showroom in the E-zone. It is imperative that you complete these by the deadlines stated. You can also access key information including build-up/breakdown times, delivery details, storage and access, height limits, flooring and electrics. (This will be available in February).

6. Exhibitor badges & lead capture app licences

Be sure to generate exhibitor badges for your team via the E-zone and measure your success at CDW by collecting accurate and reliable leads that you can act on with a lead capture app licence. (This will be available in February).

7. Market your event

Be sure to let your clients know about your activity at CDW. A personalised invitation, banner or advert will stand out in visitors minds and cut through the noise. Make full use of the marketing assets available in the E-zone and include a personalised registration link to engage with data before the show has even started! Take a look at the marketing downloads section.

8. Social media & imagery

Send us pre-approved posts to support your activity, we can schedule these in advance to ensure your activity is supported. Always tag CDW on the relevant platform and use the hashtag #CDW2024 to maximise exposure. Be sure to provide the marketing team with a range of eye-catching imagery such as colourful shots and products in-situ, these are more likely to feature in our e-newsletters and resonate with press.

Key Dates

Ongoing Upload website profile via E-zone (If you haven't received your E-zone logins please email
TBC Showroom briefing (showrooms only)
22 March 12pm Guide listing and showroom activity to be submitted via E-zone
19 April Showroom asset request form to be complete and submitted via E-zone (showrooms only)
May TBC Window vinyl installation and delivery of Showroom flag (showrooms only)
May TBC Printed guides and maps delivered  (showrooms only)
21 - 23 May Clerkenwell Design Week 2024
May TBC Flag collection (showrooms only)
Post-show You will be responsible for recycling surplus guides after the show (showrooms only)

Showroom Programme

During CDW, our showroom partners throw their doors open to launch new products and exhibit their best-loved designs. From talks, discussions and debates to inspiring exhibitions and eagerly anticipated parties, these programmed and specially curated events take place exclusively during the festival.

In need of some ideas? Below are a few of #CDW2023’s top events to get you thinking and planning ahead.

box k2
Box K2 Installation
Steve Messam

Luum Weaving Session Workshop

interfacePromenade Installation
Universal Fibers

Fata Morgana Installation
Jestico + Whiles

Acoustic Lounge Installation

The Future of Ceramics Talk

Marketing campaign

We promote your participation in CDW from the moment you sign up. Each showroom has an individual website profile and listing in the guide, and your location is pinpointed on all maps produced for visitors, both online and printed.

Regular newsletters are sent to the CDW database of 172,989+ each month (these are sent bi-weekly from March). Each promotes specific events, product launches, activity and exhibitors across CDW, including the showroom programme and drives traffic to our website.

Engage a wider audience

We want to make the CDW marketing campaign more engaging than ever so get in touch with the marketing team to discuss ideas including:

• Competitions on our e-newsletters and social media platforms
• Interviews with one of your designers or ambassadors, which we can promote across our platforms
• Interesting facts, stories or product launches to include in our newsletters
• Video teasers


The E-zone hosts all of the important show information, forms and tips needed to help you make the most of exhibiting at Clerkenwell Design Week. You will be emailed E-zone login details directly where you will be able to do the following:

Update your online profile
It is important that your information on the website is up to date as this is the most used reference for visitors to plan their visit. You can update your profile up until the show.

Submit your printed show guide listing
All showroom partners and exhibitors receive a free listing within the printed guide. Each year, 20,000 copies are distributed throughout the festival to visitors.

Upload your product gallery
You are welcome to upload up to 6 different products that you will be showcasing at CDW.

Download marketing assets
Visit our marketing downloads page to download a range of banners, logos and an invitation to advertise your presence at the show.

Submit important forms
It is imperative that you complete the compulsory forms for your stand by the deadlines stated. You can also generate staff passes and order data capture licences.

Add your activity to the programme (showrooms only)
You have the opportunity to submit your programmed events which will be listed on your online profile, in addition to the full online programme and within the printed guide upon approval.

Submit your new product launches
If you have products that have launched in 2024, now is your chance to highlight them to visitors in a brand new section of the CDW website.

Marketing & PR guide
You can also find our useful Exhibitor marketing guide in the E-zone to help you get the most out of the campaign.

Access the E-zone

It is vital that you login to the E-zone and upload your content in addition to completing important forms




Press Campaign

Clerkenwell Design Week’s official PR company Friends & Co has been helping design and architecture clients achieve the international profile they deserve for a decade with offices in London and Toronto, as well as a global network.

Friends & Co will be in touch with you shortly after signing up to #CDW2024. Information you provide will assist the team to secure press opportunities. Accurate provision of information, images and contact details can make the difference between securing coverage or missing an opportunity.

Press office
Friends & Co will be operating the on-site Clerkenwell Design Week press office. All press will have access to a digital catalogue of all participating showrooms and exhibitor releases. You will be emailed with details of how to submit digital press materials closer to the show.



Data Capture

All visitors to Clerkenwell Design Week exhibitions and installations are required to register and wear a visitor badge with the recognisable pink lanyard. This year, our registration service provider is LiveBuzz.

We strongly encourage showrooms to use the app-based data capture system provided by LiveBuzz, and have arranged a special price for CDW exhibitors.

You can order lead capture app licences within the E-zone.

The system provides instant access and full ownership of all of your visitors’ data. Depending on your approach, the data collection does not need to restrict access to your space; your showroom team can use it selectively, or for each person entering the space - but remember you must ask for the visitor’s permission before scanning a badge. A visitor is within their rights to refuse to be scanned.

Data capture is also extremely important for the future and planning of the festival as a whole, enabling us to track visitor numbers, movement and interests. Please take a look through the registration system to see the data that we collect from visitors, and of course encourage your contacts to register:


CDW team

Marlon Cera-Marle: Director
020 3225 5217

Davide Moretto: Sales Manager
020 3225 5206 ext. 678

Claire Banks: Sales Manager
020 3225 5218 ext. 670

Kieran Dean: Sales Manager
020 3225 5218 ext. 587

Jedd Barry: Senior Marketing Manager
020 3225 5200 ext. 622

Elmaz Ramadan: Marketing Executive
020 3225 5200 ext. 628

Katie Richardson: Talks Programme Manager

Miriam Sigler: Operations Manager
020 3292 0666

Friends & Co

LiveBuzz: Data capture licences


Recommended partners

Catering: Tapenade
01932 359 901

Living plants: Plant Designs
020 3837 0509

AV Technical support: DBPixelhouse
0345 226 3083

Security: Gainsborough
0844 858 4444

Print: Hobs Repro
020 7336 7320

Print & Display: The Keyboard Group
01322 616000

Photography: Bircan Tulga
07754 515 049

Resources map




Installation Partners



Event Partners



Media Partners

  • ADF (Architects’ Datafile) is well-regarded in the sector for bringing architects the broadest range of coverage on current UK and international projects, as well as thought leadership on key issues, ...