23-25 May 2023

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Showroom & exhibitor handbook

Welcome to your showroom & exhibitor handbook for Clerkenwell Design Week 2022: a quick-reference document to help you get the most out of your involvement in the festival.

You’ll find an overview of this year’s event, an outline of how we work to support and promote you, links to resources, those all important deadlines, alongside a list of suppliers we’re happy to recommend. 

Clerkenwell Design Week marks a specific moment in the calendar when the architecture and design community comes together to be inspired, network and make new connections. As organisers, we are here to advise and support you to deliver your CDW objectives, be it to draw an audience to your space, launch a product or host a particular event. We strongly encourage showrooms to stage quality and relevant content during the festival as a critical factor in achieving success. We are able to help develop content ideas, put you in touch with trusted suppliers or assist in developing marketing assets. The clearer you are on your objectives, the easier it is for us to help or advise on delivering them.

CDW checklist

With so much activity and exciting new content taking place during #CDW2022, it is key that you market your presence effectively to help you stand out from the crowd. Here are a few pointers:

1. Show guide listing and online profile

You will receive E-zone login details directly via email in order to upload all content. It is imperative that you complete both your show guide listing and online profile. CDW's website is the most up-to-date source of information for visitors before, during and after the show whilst the printed guide is a handy resource for visitors during and after the festival.

Show guide listing deadline: 8 April, 12pm
Online profile deadline: To be uploaded as soon as you receive your logins, this can be updated regularly

2. Showroom activity (showrooms only)

The programme is a huge part of CDW’s appeal. Interesting and relevant activity/events will draw visitors to your showroom and can include everything from talks, to workshops, product launches, parties and more. You can find some inspiration and ideas in the Programme section below. It is your responsibility to submit all showroom activity via the E-zone.

Showroom activity deadline for programme: 8 April, 12pm
Please note, any events submitted after this deadline will only appear on the online programme

3. Product launches

Provide concise information on any product launches you are planning during CDW. Try to let the marketing team know as early as possible as this is likely to secure more coverage.

4. Showroom assets (showrooms only)

You will be able to access the E-zone where you can login and complete the Showroom Asset Request Form to order flags, window vinyls, maps and guides.

5. Forms & operational/logistical information

You will find all of the compulsory forms for your stand or showroom in the E-zone. It is imperative that you complete these by the deadlines stated. You can also access key information including build-up/breakdown times, delivery details, storage and access, height limits, flooring and electrics.

6. Exhibitor badges & lead capture app licences

Be sure to generate exhibitor badges for your team via the E-zone and measure your success at CDW by collecting accurate and reliable leads that you can act on with a lead capture app licence.

7. Market your event

Be sure to let your clients know about your activity at CDW. A personalised invitation, banner or advert will stand out in visitors minds and cut through the noise. Make full use of the marketing assets available in the E-zone and include a personalised registration link to engage with data before the show has even started! Take a look at the marketing downloads section.

8. Social media & imagery

Send us pre-approved posts to support your activity, we can schedule these in advance to ensure your activity is supported. Always tag CDW on the relevant platform and use the hashtag #CDW2022 to maximise exposure. Be sure to provide the marketing team with a range of eye-catching imagery such as colourful shots and products in-situ, these are more likely to feature in our e-newsletters and resonate with press.

Key Dates

Ongoing Upload website profile via E-zone
9 March Showroom briefing (showrooms only)
8 April 12pm Guide listing and showroom activity to be submitted via E-zone
29 April Showroom asset request form to be complete and submitted via E-zone (showrooms only)
9 - 13 May Window vinyl installation and delivery of Showroom flag (showrooms only)
16 -17 May Printed guides and maps delivered  (showrooms only)
24 - 26 May Clerkenwell Design Week 2022
30 - 31 May Flag collection (showrooms only)
Post-show You will be responsible for recycling surplus guides after the show (showrooms only)

Showroom Programme

During CDW, our showroom partners throw their doors open to launch new products and exhibit their best-loved designs. From talks, discussions and debates to inspiring exhibitions and eagerly anticipated parties, these programmed and specially curated events take place exclusively during the festival.

In need of some ideas? Below are a few of #CDW2019’s top events to get you thinking and planning ahead.

1
Camira
Mid-century made modern exhibition

3
Ceramiche Caesar
Live street performance

9
Domus
Liz West - Live Colour installation

7
Interface
Terrarium workshop

0
The Old Trading House
Gin and live sax music

0
Solus
Window installation

Marketing campaign

We promote your participation in CDW from the moment you sign up. Each showroom has an individual website profile and listing in the guide, and your location is pinpointed on all maps produced for visitors, both online and printed.

Regular newsletters are sent to the CDW database of 172,989+ each month (these are sent bi-weekly from March). Each promotes specific events, activity and exhibitors across CDW, including the showroom programme and drives traffic to our website.

Engage a wider audience

We want to make the CDW marketing campaign more engaging than ever so get in touch with the marketing team to discuss ideas including:

• Competitions on our e-newsletters and social media platforms
• Interviews with one of your designers or ambassadors, which we can promote across our platforms
• Interesting facts, stories or product launches to include in our newsletters
• Video teasers

Social Media

The social media reach of CDW is constantly expanding. We will aim to tweet (and retweet) you, but make sure you use our handles and the official hashtag to join the conversation! 
#CDW2022

Twitter: @cdwfestival

Instagram: @Clerkenwelldesignweek

Facebook: @Clerkenwell.Design.Week

Access the E-zone

It is vital that you login to the E-zone and upload your content in addition to completing important forms

LOGIN TO THE E-ZONE

The E-zone hosts all of the important show information, forms and tips needed to help you make the most of exhibiting at Clerkenwell Design Week. You will be emailed E-zone login details directly where you will be able to do the following:

Update your online profile
It is important that your information on the website is up to date as this is the most used reference for visitors to plan their visit. You can update your profile up until the show.

Submit your printed show guide listing
All showroom partners and exhibitors receive a free listing within the printed guide. Each year, 20,000 copies are distributed throughout the festival to visitors.

Upload your product gallery
You are welcome to upload up to 6 different products that you will be showcasing at CDW.

Download marketing assets
Visit our marketing downloads page to download a range of banners, logos and an invitation to advertise your presence at the show.

Submit important forms
It is imperative that you complete the compulsory forms for your stand by the deadlines stated. You can also generate staff passes and order data capture licences.

Add your activity to the programme (showrooms only)
You have the opportunity to submit your programmed events which will be listed on your online profile, in addition to the full online programme and within the printed guide upon approval.

Submit your new product launches
If you have products that have launched in 2022, now is your chance to highlight them to visitors in a brand new section of the CDW website.

Marketing & PR guide
You can also find our useful Exhibitor marketing guide in the E-zone to help you get the most out of the campaign.


cdw

Press Campaign

Clerkenwell Design Week’s official PR company Camron is a leading design, lifestyle and business innovation communications agency with offices in London, New York and Los Angeles, as well as a global network.

Camron will be in touch with you shortly after signing up to #CDW2022. Information you provide will assist the team to secure press opportunities. Accurate provision of information, images and contact details can make the difference between securing coverage or missing an opportunity.

Press office
Camron will be operating the on-site Clerkenwell Design Week press office. All press will have access to a digital catalogue of all participating showrooms and exhibitor releases. You will be emailed with details of how to submit digital press materials closer to the show.

Contact: CDW@camronpr.com

cdw

Data Capture

All visitors to Clerkenwell Design Week exhibitions and installations are required to register and wear a visitor badge with the recognisable pink lanyard. This year, our registration service provider is LiveBuzz.

We strongly encourage showrooms to use the app-based data capture system provided by LiveBuzz, and have arranged a special price for CDW exhibitors.

You can order lead capture app licences within the E-zone.

The system provides instant access and full ownership of all of your visitors’ data. Depending on your approach, the data collection does not need to restrict access to your space; your showroom team can use it selectively, or for each person entering the space - but remember you must ask for the visitor’s permission before scanning a badge. A visitor is within their rights to refuse to be scanned.

Data capture is also extremely important for the future and planning of the festival as a whole, enabling us to track visitor numbers, movement and interests. Please take a look through the registration system to see the data that we collect from visitors, and of course encourage your contacts to register: www.clerkenwelldesignweek.com/registration

CDW team

Marlon Cera-Marle: Director
marlon.marle@m10group.co.uk
020 3225 5217

Davide Moretto: Sales Manager
davide.moretto@m10group.co.uk
020 3225 5206 ext. 678

Claire Banks: Senior Sales Executive
claire.banks@m10group.co.uk
020 3225 5218 ext. 670

Jedd Barry: Senior Marketing Manager
jedd.barry@m10group.co.uk
020 3225 5200 ext. 622

Shoshana Espeut: Assistant Marketing Manager
shoshana.espeut@m10group.co.uk
020 3225 5200 ext. 624

Elmaz Ramadan: Marketing Assistant
elmaz.ramadan@m10group.co.uk
020 3225 5200 ext. 628

Katie Richardson: Talks Programme Manager
katie@katierichardson.co.uk
07795 623 572

Videography: Karl O’Sullivan
karl.osullivan@m10group.co.uk
020 3225 5200 ext. 837

Miriam Sigler: Operations Manager
msigler@waysandmeansevents.com
020 3292 0666

Camron PR: CDW Press team
CDW@camronpr.com
020 7420 1700 

LiveBuzz: Data capture licences
exhibitors@livebuzz.co.uk

Recommended partners

Catering: Tapenade
www.tapenade.co.uk
clerkenwell@eventist.group
01932 359 901

Kyrö Distillery Company
www.kyrodistillery.com
Offer code: CDW15

Living plants: Plant Designs
jodie@plantdesigns.co.uk
020 3837 0509

AV Technical support: DBPixelhouse 
www.dbpixelhouse.com
info@dbpixelhouse.com
0345 226 3083

Security: Gainsborough
www.gainsevents.com
info@gainsevents.com
0844 858 4444

Print: Hobs Repro
www.hobsrepro.com 
bowling@Hobs.com
020 7336 7320

The Keyboard Group
www.thekeyboardgroup.com
​​​​​​​rafael@thekeyboardgroup.com
01322 616000

Photography: Bircan Tulga
www.bircanphotography.com
​​​​​​​​​​​​​​​​​​​​​bircan@blackedgeproductions.com
07754 515 049

Theatro360 
360 Virtual Tours
theatro360.com/cdw22​​​​​​​
Contact Sebastian - 07897 495 795

Resources map

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