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Showroom & exhibitor handbook

Showroom & exhibitor handbook

Find out how to get the most out of your involvement in the festival

Welcome to your showroom & exhibitor handbook for Clerkenwell Design Week 2026: a quick-reference document to help you get the most out of your involvement in the festival.

You’ll find an overview of this year’s event, an outline of how we work to support and promote you, links to resources, those all important deadlines, alongside a list of suppliers we’re happy to recommend. 

Clerkenwell Design Week marks a specific moment in the calendar when the architecture and design community comes together to be inspired, network and make new connections. As organisers, we are here to advise and support you to deliver your CDW objectives, be it to draw an audience to your space, launch a product or host a particular event. We strongly encourage showrooms to stage quality and relevant content during the festival as a critical factor in achieving success. We are able to help develop content ideas, put you in touch with trusted suppliers or assist in developing marketing assets. The clearer you are on your objectives, the easier it is for us to help or advise on delivering them.

CDW checklist

With so much activity and exciting new content taking place during #CDW2026, it is key that you market your presence effectively to help you stand out from the crowd. Here are a few pointers:

1. Online profile

You will receive E-zone login details directly via email in order to upload all content. It is imperative that you complete online profile as soon as possible. CDW's website is the most up-to-date source of information for visitors before, during and after the show and it is key that you keep this up to date to showcase what you will be showing during the festival.

Online profile deadline: To be uploaded as soon as you receive your logins. Update your profile regularly leading up to CDW.

2. Showroom programme (showrooms only)

The programme is a huge part of CDW’s appeal. Interesting and relevant activity/events will draw visitors to your showroom and can include everything from talks, to workshops, product launches, parties and more. You can find some inspiration and ideas in the Programme section below. It is your responsibility to submit all showroom activity via the E-zone.

Showroom events can be added from January 2026 and it is advised that events are uploaded to the programme by mid-March ahead of the programme being launched on the website and via the CDW app.
All events must be approved by the CDW team to make the programme on order to ensure the programme only contains actual events.

3. Product launches

Provide concise information on any product launches you are planning during CDW. Try to let the marketing team know as early as possible as this is likely to secure more coverage.

4. Showroom assets (showrooms only)

Showrooms will be contacted by Event Create to complete the showroom asset form and to confirm the assets required for CDW. 

5. Forms & operational/logistical information

You will find all of the compulsory forms for your stand or showroom in the Exhibitor Manual which is accessed via the E-zone. It is imperative that you complete these by the deadlines stated. You can also access key information including build-up/breakdown times, delivery details, storage and access, height limits, flooring and electrics. (Showrooms will not have access to the Manual). 

6. Exhibitor badges & lead capture app licences

Be sure to generate exhibitor badges for your team via the E-zone and measure your success at CDW by collecting accurate and reliable leads that you can act on with a lead capture package. The Lead Capture package will be available exclusively within the app and can be accessed via the E-zone menu. 

7. Market your event

Be sure to let your clients know about your activity at CDW. A personalised invitation, banner or advert will stand out in visitors minds and cut through the noise. Make full use of the marketing assets available in the E-zone and include a personalised registration link to engage with data before the show has even started! Take a look at the marketing downloads section.

8. Social media & imagery

Send us pre-approved posts to support your activity, we can schedule these in advance to ensure your activity is supported. Always tag CDW on the relevant platform and use the hashtag #CDW2026 to maximise exposure. Be sure to provide the marketing team with a range of eye-catching imagery such as colourful shots and products in-situ, these are more likely to feature in our e-newsletters and resonate with press.

Key Dates

Ongoing Upload website profile via the e-zone (If you haven't received your e-zone logins please email hello@clerkenwelldesignweek.com)
15th March Showroom events submission deadline ahead of the app launch (showrooms only)
April (TBC) Showroom asset request form to be complete and submitted via e-zone (showrooms only)
May (TBC) Window vinyl installation and delivery of showroom flag (showrooms only)
May (TBC) Showroom maps delivered (showrooms only)
19 - 21 May Clerkenwell Design Week 2026
May TBC Flag collection (showrooms only)

Showroom Programme

During CDW, our showroom partners throw their doors open to launch new products and exhibit their best-loved designs. From talks, discussions and debates to inspiring installations and eagerly anticipated parties, these programmed and specially curated events take place exclusively during the festival.

In need of some ideas? Below are a few of #CDW2025’s top events to get you thinking and planning ahead. Events are extremely popular among our audience and a great way to generate more visitors to your showroom during CDW.

box k2
JUNG Showroom Installation

teknionTufting Workshop - Shaw Contract

Universal Fibers CDW 24Puppy Yoga - Wagstaff & Umbrella Furniture

fringe installation
Conquering the Textile Waste Mountain- Camira

pdCushion-Making Workshop on Colors and Textures - Ceramiche Caeser

solusAlusid Glazed Tile Making - Parkside

Marketing campaign

We promote CDW to our network of architects and designers and gain valuable reach beyond this. 

Regular newsletters are sent to the CDW database of 190k+ each month (these are sent bi-weekly from March). Each promotes specific events, product launches, activity, venues and brands across CDW, including the showroom programme - thus driving traffic to our website. 

Engage a wider audience

We want to make the CDW marketing campaign more engaging than ever so get in touch with the marketing team to discuss ideas including:

• Competitions on our e-newsletters and social media platforms
• Interviews with one of your designers or ambassadors, which we can promote across our platforms
• Interesting facts, stories or product launches to include in our newsletters
• Video teasers

E-zone

The E-zone hosts all of the important show information, forms and tips needed to help you make the most of exhibiting at Clerkenwell Design Week. You will be emailed E-zone login details directly where you will be able to do the following:

Update your online profile
It is important that your information on the website is up to date as this is the most used reference for visitors to plan their visit. You can update your profile up until the show.

Add your events to the programme (showrooms only)
You have the opportunity to submit your programmed events which will be listed on your online profile, in addition to the full online programme and within the printed guide upon approval.

Upload your product gallery and press releases
Upload the products that you will be showcasing at CDW along with relevant press releases so that visitors can find out more about your brand and what you will present.

Download marketing assets 
Visit our marketing downloads page to download a range of banners, logos and an invitation to advertise your presence at the show.

Submit important forms
It is imperative that you complete the compulsory forms for your stand by the deadlines stated. You can also generate staff passes and order data capture licences.

Access the E-zone

It is vital that you login to the E-zone regularly to update your online profile.

LOGIN TO THE E-ZONE


cdw

Press

Press Campaign

Clerkenwell Design Week’s official PR company Friends & Co has been helping design and architecture clients achieve the international profile they deserve for over a decade - with offices in London and Toronto, as well as a global network.

Friends & Co will be in touch with you shortly after signing up to #CDW2026. Information you provide will assist the team to secure press opportunities. Accurate provision of information, images and contact details can make the difference between securing coverage or missing an opportunity.

Press office
Friends & Co will be operating the on-site Clerkenwell Design Week press office. All press will have access to a digital catalogue of all participating showrooms and exhibitor releases. You will be emailed with details of how to submit digital press materials closer to the show.

Contact: cdw@friendsandco.co.uk

cdw

Data Capture / CDW App

All visitors to Clerkenwell Design Week are required to register to attend the festival, providing brands taking part with the opportunity to capture key data. This year, all visitor badges are available exclusively within the brand new CDW app. 

You can activate or order your Lead Capture Package via the CDW app. Access the app portal via the E-zone. 

We strongly encourage showrooms to use the app-based data capture system.

The system provides instant access and full ownership of all of your visitors’ data. Depending on your approach, the data collection does not need to restrict access to your space; your showroom team can use it selectively, or for each person entering the space - but remember you must ask for the visitor’s permission before scanning a badge. A visitor is within their rights to refuse to be scanned.

Data capture is also extremely important for the future and planning of the festival as a whole, enabling us to track visitor numbers, movement and interests. Please take a look through the registration system to see the data that we collect from visitors, and of course encourage your contacts to register: www.clerkenwelldesignweek.com/registration

Contact

CDW team

Marlon Cera-Marle: Director
marlon.marle@m10group.co.uk
020 3225 5217

Davide Moretto: Disivional Sales Manager
davide.moretto@m10group.co.uk
020 3225 5206 ext. 678

Claire Banks: Sales Manager
claire.banks@m10group.co.uk
020 3225 5218 ext. 670

Ethan Stacey: Account Manager
ethan.stacey@m10group.co.uk
020 3225 5218 ext. 671

Jedd Barry: Head of marketing
jedd.barry@m10group.co.uk
020 3225 5200 ext. 637

Lucy Thomson: Marketing Executive
lucy.thomson@m10group.co.uk
020 3225 5200 ext. 628

Roxie Cleaver: Marketing Assistant
roxie.cleaver@m10group.co.uk
020 3225 5200 ext. 638

Leah Eva: Event Manager
leah.eva@m10group.co.uk
020 3225 5200 ext. 630

PR: Friends & Co
cdw@friendsandco.co.uk

2026 Partners

Thank you to our sponsors and partners.
Explore them by category below.

Charity Partner

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  • The Peel is a charity that’s been building a connected community in Clerkenwell since 1898. They run activities for adults, activities for children and young people and mental health awareness project ...

 

Sponsors


 

Installation Partners


 

Event Partners


 

Media Partners

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INTERESTED IN BECOMING A PARTNER?

If you're interested in partnering with CDW, get in touch with the team today. Whether you're a media partner looking to collaborate or have an idea that could form part of our programme, we want to hear from you! 

GET IN TOUCH