21-23 May 2024

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Exhibitor marketing guide

Welcome to your marketing guide for Clerkenwell Design Week 2023: a quick-reference page to help you make the most of your involvement in the festival. Below you'll find an overview of this year’s event, an outline of how we work to support and promote you, those all important deadlines and key contacts alongside a list of suppliers we’re happy to recommend.

In 2023 Clerkenwell Design Week (CDW) will host its 12th edition. It’s a chance to highlight the area as London’s creative hub for design, creativity and culture.

Marketing checklist

With so much activity and exciting new content taking place during #CDW2023, it is key that you market your presence effectively to help you stand out from the crowd. Here are a few pointers:

1. Show guide listing & online profile

This year you can upload all content via the E-zone. You will receive login details for this directly via email. It is imperative that you complete both your show guide listing and online profile. CDW's website is the most up-to-date source of information for visitors before, during and after the show whilst the printed guide is a handy resource for visitors during and after the festival.

2. Social media & imagery

Send us pre-approved posts to support your activity, we can schedule these in advance to ensure your activity is supported. Always tag CDW on the relevant platform and use the hashtag #CDW2023 to maximise exposure. Be sure to provide the team with a range of eye-catching imagery such as colourful shots and products in-situ, these are more likely to feature in our e-newsletters and resonate with press.

3. Product launches

Provide concise information on any product launches you are planning during CDW. Try to let us know as early as possible as this is likely to secure more coverage.

4. Market your event

Be sure to let your clients know about your activity at CDW. A personalised invitation, banner or advert will stand out in visitors minds and cut through the noise. Make full use of the marketing assets available in the E-zone and include a personalised registration link to engage with data before the show has even started!

Content calendar & downloadable materials

Help to shout about CDW 2023 by promoting your participation in the show using our handy content calendar below. These dates align with our marketing campaign and will help to spread the word!

Download pre-approved captions, logos & artwork

9 Jan

Registration is open! Let your clients know that they can now register for the show

15 Feb

Promote your brand as part of CDW

1 March

Promote the latest news from your brand

15 March

Promote your product launches and give CDW visitors a sneak peak of what they can expect to see

5 April

Encourage your contacts to register

26 April

Promote the collections and products you will be showcasing at CDW

3 May

Promote your programme of events (showrooms only)

17 May

Invite your contacts to CDW with a personalised registration link (via E-zone)

17 May

Share the CDW map and highlight your showroom or exhibition venue

22 May

Join the countdown to show open!

23 - 25 May

Promote your brand, events, talks and products across all platforms

25 May onwards

Follow up with your new and existing clients and leads

Key dates

Ongoing - Upload online profile as soon as you receive your logins
31 March 12pm - Guide listing to be submitted via the E-zone
23 - 25 May - Clerkenwell Design Week 2023

E-zone & forms

The E-zone hosts all of the important show information, forms and tips needed to help you make the most of exhibiting at Clerkenwell Design Week. You will be emailed E-zone login details directly where you will be able to do the following:

Update your online profile

It is important that your information on the website is up to date as this is the most used reference for visitors to plan their visit. You can update your profile up until the show.

Download marketing assets

Visit our marketing downloads page to download a range of banners, logos and an invitation to advertise your presence at the show.

Submit your printed guide listing

All showroom partners and exhibitors receive a free listing within the printed guide. Each year, 20,000 copies are distributed throughout the festival to visitors.

Submit new product launches

If you have products that have launched in 2023, now is your chance to highlight them to visitors in a brand new section of the CDW website.

Submit important forms

It is imperative that you complete the compulsory forms for your stand by the deadlines stated. You can also generate staff passes and order data capture licences.

Upload your product gallery

You are welcome to upload up to 6 different products that you will be showcasing at CDW.

Access the E-zone

It is vital that you login to the E-zone and upload your content in addition to completing important forms


Send us your product news

Don’t miss your opportunity to be promoted to our database (172,989 readers and growing) by sending the marketing team images of your new collections, ranges and products that you will be showcasing at Clerkenwell Design Week. By keeping us up to date with the latest information about your products, the more chance you have of being featured in our marketing communications.

Potential marketing opportunities

- Competitions on our e-newsletters and social media platforms

- Interviews with one of your designers or ambassadors, which we can promote across our platforms

- Interesting facts, stories or product launches to include in our e-newsletters

- Video teasers

What should you send us?

- We prefer lifestyle shots or videos of your product without logos or text 

- Send us a wide selection of shots so we have plenty to choose from

- Images at 300dpi can be used across all platforms

- .png and .jpg are the best type of files to send us but we can also accept .eps and .ai files

Social media

The social media reach of CDW is constantly expanding. We will aim to tweet (and retweet) you, but make sure you use our handles and the official hashtag to join the conversation! 

Twitter: @cdwfestival

Instagram: @Clerkenwelldesignweek

Facebook: @Clerkenwell.Design.Week

Press campaign

Clerkenwell Design Week’s official PR company Friends & Co has been helping design and architecture clients achieve the international profile they deserve for a decade with offices in London and Toronto, as well as a global network.

Friends & Co will be in touch with you shortly after signing up to #CDW2023. Information you provide will assist the team to secure press opportunities. Accurate provision of information, images and contact details can make the difference between securing coverage or missing an opportunity.

Press office
Friends & Co will be operating the on-site Clerkenwell Design Week press office. All press will have access to a digital catalogue of all participating showrooms and exhibitor releases. You will be emailed with details of how to submit digital press materials closer to the show.

Contact: cdw@friendsandco.co.uk


Promotional opportunities

To complement your free exhibitor listing within the official Clerkwenwell Design Week guide, why not book an advertisement to raise your profile above that of your competitors? Don’t forget visitors refer to the show guide during and after their visit.

To book advertising space in the official show guide and website, contact orla.tickton@m10group.co.uk

Tailor made promotional opportunities

Every year CDW sponsors get behind show-stopping street spectacles all around EC1 as part of our CDW Presents programme. These installations are a huge part of our extensive PR campaign - and provide visitors with new insights into interesting materials and products.

To take advantage of promotional and sponsorship opportunities, contact marlon.marle@m10group.co.uk

CDW team

Marlon Cera-Marle: Director
020 3225 5217

Jedd Barry: Senior Marketing Manager
020 3225 5200 ext. 622

Elmaz Ramadan: Marketing Assistant
020 3225 5200 ext. 628

Katie Richardson: Talks Programme Manager
07795 623 572

Videography: Karl O’Sullivan
020 3225 5200 ext. 837

Miriam Sigler: Operations Manager
020 3292 0666

Press office: Friends & Co

LiveBuzz: Data capture licences

Recommended partners

Catering: Tapenade
01932 359 901

AV Technical support: DBPixelhouse 
0345 226 3083

Security: Gainsborough
0844 858 4444

Print: Hobs Repro
020 7336 7320

The Keyboard Group
01322 616000

Photography: Bircan Tulga
07754 515 049

CDW map



Installation Partners


Event Partners



Media Partners

  • ADF (Architects’ Datafile) is well-regarded in the sector for bringing architects the broadest range of coverage on current UK and international projects, as well as thought leadership on key issues, ...